Sound Options Getting Recognition

We were excited to be interviewed by and covered in the Hamilton Spectator this past Saturday.  Nick Bontis wrote and article about our origins, progress and our vision for tinnitus sufferers going in the the future. Our team is excited by the progress we are achieving and we are happy to have helped so many tinnitus sufferers already. With enough awareness in the public and the healthcare community, tinnitus sufferers will know that they have options other than “living with it”.

You can find the article here.



Canadian Audiologist Article

We’ve recently written an article for the Canadian Audiologist talking about tinnitus, the importance of educating others about this condition, and what we are doing to help.

You can read the article here



Canadian Audiologist is the official publication of the Canadian Academy of Audiology. It publishes articles relevant to hearing and hearing-related conditions every quarter.  You can check out this publication here.

Clinical study results showcased at the 3rd Annual International Conference of Music & Medicine held at University of Toronto!

Neuroscientists, physicians, music therapists, and other researchers from all around the world have come together for an inspiring week of communicating the most up-to-date research findings in the area of music and medicine at University of Toronto. Our clinical study results generated high interest among researchers and scholars attending the conference. We received a lot of discussion about the positive results of the 3-month follow-up of our randomized controlled trial, and raised awareness of our treatment as one of the most evidence-based, fast-acting, and clinically effective treatment for tinnitus. From this conference, connections for potential future collaborations with international leaders were established.

Please click here for an example of our work being communicated to international experts in music and medicine at the conference. 

Want to find out more about the conference? Please go to

Looking for clinics that can offer help?

23964956_l - Vertical - woman at audioogistWe are now listing clinics that are working with us to deliver effective tinnitus treatment options.  You can find them here.

We will be adding additional clinics in the near future and you can always contact us to discuss alternate options if you cannot find a clinic close to you.


We’re Finalists!


Sound Options is excited to announce that we have been selected as finalists for the Lion’s Lair competition after a very competitive screening process to pick the most promising and innovative new companies with a presence in Hamilton Ontario. The Lion’s Lair competition provides media attention and support for all finalists, and the possibility of over $100,000 in cash and professional services for finalists selected through a pitch competition that will air on TV.

We’re looking forward to using this opportunity to create more awareness for tinnitus and the treatment that we have developed in both the community and among healthcare professionals.

Stay tuned as we share more about the competition in the weeks ahead.



Suffering Musicians


When you think of a rock star, there are many things that come to mind, but tinnitus is not usually one of them. Unfortunately, many musicians suffer from tinnitus because of years of exposure to loud sounds: concerts, practice, and just listening to music. For some, hearing protection does not feel practical, and for others it is something they think about when it is too late. Because hearing loss is the most common cause of tinnitus, it is easy to see how artists that are exposed to so much noise can develop tinnitus if they do not take precautions. The effect this has on musicians spans generations: from Chris Martin of Coldplay to Neil Young, a whole range of famous artists live with chronic ringing in the ears.

In 2013, various artists got together to work on an album (I Am The One in Ten) to raise awareness for a condition that affects around 10% of the population. Their efforts may not only help with shifting attention to tinnitus, but may also contribute to knowledge of preventative measures (e.g., hearing protection) for tinnitus sufferers.

While most suffering from tinnitus do not have the kind of resources Chris Martin may have, it just goes to show how difficult it has been for tinnitus sufferers to find ways to manage their tinnitus.

Come see us at the Discovery conference in Toronto

On May 12 and 13th, Sound Options will be at the Discovery event at the Metro Toronto Convention Centre.  We will have an exhibit booth with demonstrations of our treatment and technology, and plenty of information about ideas on treating and managing tinnitus.  You can find us at Kiosk Y38 in the YEZ pavilion.

Hope to see you there!


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Preventive Measures for Tinnitus

Noise induced tinnitus, acquired from a history of noise exposure is considered as the most common form of tinnitus. Onset of tinnitus may occur very suddenly or gradually. Exposure to a very loud sound may result in temporary or permanent tinnitus. Here are a few preventive measures for tinnitus:

  • Avoid exposure to excessively loud noise. Be cautious about the noise level for the events or activities you plan to attend (i.e., concerts, sporting events may be loud)
  • Try to wear hearing protection even for activities around the house such as blow-drying your hair, or when using a lawnmower
  • Practice stress management and relaxation techniques.
  • Consult your physician about the possible effects prescribed medications may have on your auditory system

    Diagram shows permissible exposure time at different decibels. Please visit for more details.

    Diagram shows permissible exposure time at different decibels. Please visit for more details.

More Positive Results!

Study positive results honeycombAs our follow-up continues with participants in our study, we found more positive results. We’re happy to know that those who are currently using our music package are greatly benefiting from it! Please click on image below to have a closer look.

Participants from the follow-up of our study shared more positive results and we're excited to share them with you!

Participants from the follow-up of our study shared more positive results and we’re excited to share them with you!



Clinical Update About Our Treatment

Pilot Results

In our early clinical trials, participants reported significant relief, with an almost 50% drop in Tinnitus Handicap Inventory (THI) scores after 6 months of using our therapy. THI scores are a validated measure of how severely tinnitus affects a person’s life.

Participants enjoyed the music that was used in their treatment and were able to incorporate listening to their customized sound therapy  into their daily routine. Some participants would listen for single 2 to 3 hour sessions, while others broke up the listening sessions into multiple 30 to 60 minute sessions each day.  With these commitments we were able to see gradual improvements in the THI as well as perceived tinnitus loudness. Our efforts to design an enjoyable and convenient sound therapy were intended to make it easier for tinnitus sufferers to use the sound therapy in a range of situations and with different life styles.

We look forward to updating you with more information about our clinical work in the coming weeks.