LION’S LAIR, an annual event developed in partnership by The Hamilton Chamber of Commerce and Innovation Factory, was created to celebrate entrepreneurship and innovation. Sound Options competed against 9 other finalists for a chance to win $160,000 in cash and professional services. Each finalist had 25 minutes to present their innovation to 5 industry leaders and business experts who ultimately decided which company receives investments. These pitches were filmed by Cable 14 and shown at the LION’S LAIR Gala. This sold-out event brought over 500 members of the Hamilton business community to celebrate entrepreneurship. Sound Options was selected as one of the top 3 most innovative and scalable new companies in Hamilton. The company took away $30,000 to help them better serve their customers! A roaring success!